Top Schools for Marketing Qualifications


Marketing is the ability to send your identified customers a message to try and convince them to purchase your product or service over your marketing competitors. This concept has been around for years, however only now has it become such a key focus of attention for organisations.

Most resources used to be spent on Sales and Research and Development, however due to globalisation markets have become saturated. With a saturated market it is incredibly tough to have an outright market leader unless they are already firmly established. Frequently new competitors will enter the market and will look to undercut competition on price.

Operating at a reduced profit margin is risky, however it offers customers a cheaper alternative, which during the time of a recession, can be very tempting. This has therefore led to the increased need for marketing.